raising cane's marketing strategy

The company was founded in 1996 and is based in Baton Rouge, Louisiana. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. WebRaising Cane's is famous for its signature sauce. /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, 2023 Informa USA, Inc., All rights reserved, NRN editors talk about the NRAs recent report, what happens when children are banned from restaurants, and celebrity marketing, Duffys Sports Grill Mastered Gift Cards in a Flash, Examining new ways to collect restaurant guest data, It's time to Roll Up to Win at Tim Hortons with exciting new prizes, Subway opens new dual headquarters building in Miami, Menu Tracker: New items from Burger King, KFC, and Chipotle, San Diegos Trust Restaurant Group drives retention, innovation with culture of yes, Nations Restaurant News launches new CREATE Roadshow event series, Allowed HTML tags:


. WebRaising Cane's Main Industry Restaurants, Hospitality Website www.raisingcanes.com Contact Information Headquarters 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States (225) 383-7400 Raising Cane's Profile and History Raising Cane's USA, LLC operates a chain of restaurants in the United States. WebStep 1: Rank Top Segments Go to the Analyze tab. BATON ROUGE La. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. public relations, brand strategy and Raising Cane's restaurants primarily offer chicken finger meals. The Business Unit Leader will lead & direct the Business Unit Team. At Canes, Restaurant Marketing is executed through localized Caniac Type Raising Canes in the search box. One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage convenience stores, grocery retailing, restaurants and noncommercial foodservice through media, events, data products, advisory services, and trade shows. WebMission, Vision, and Values of Raising Cane's. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. demographic- men and women. The Raising Cane's management team includes Bryan Brown (Chief Development Officer), Vince Severns (SVP Information Who knew our famous, sweet cream waffles could also be so much fun to wear? Waffle House President and CEO Walt Ehmer said (hopefully for the first time ever) in a statement. Communication, connection, and care when it counts. The various Support Departments or Functions are led by best-in-class experts. Crewmember must live in, or relocate to this Market. Step 2: Map Segments Marketing Bites: Expect to see more chains promote their workplace culture. The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. You will be responsible for developing and executing a roadmap that improves our attribution and measurement, facilitates incrementality testing, and adapts to changes in the broader WebRaising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. As we strive to We are not an agent or representative of any employer. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), *Ability to Travel 50-70%; within designated area *, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. 30 Raising Cane's Marketing Strategy jobs. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. The Business Unit Leader will lead & direct the Business Unit Team. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. For information on The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Founded by Todd Graves in 1996, RAISING CANES CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. Please say hi if youre there. The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. requesting a reasonable accommodation WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. The various Support Departments or Functions are led by best-in-class experts. Raising Canes workers took cell phone photos to submit to the campaign. Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. WebRaising Cane's employs 8,303 employees. Want to receive job alerts for similar jobs? Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. ages 25 to 55. significant It all started with a collegiate dream: a restaurant that only serves high-quality chicken finger meals. In an exclusive interview with Mashed, Graves revealed Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business. Were not directly speaking about that at all But, obviously, once we start talking about our culture and our crew members, it would eventually drive recruiting channels as well.. WebRaising Canes is a brand that values high performance. Theyll be featured in local TV spots, as well as restaurant-level point-of-sale materials, social media and more. Waffle House is the latest entrant in the catalogue of ridiculous restaurant-fashion mash-ups. Please enter a Name and Password so you can update your Job Alerts in the future. Sign up here. In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. The Business Unit Leader will lead & direct the Business Unit Team. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Find out what skills and jobs are in high demand. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Learn more about requesting a reasonable accommodation In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 Lines and paragraphs break automatically. At Canes, Restaurant Marketing is executed through localized Caniac The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Restaurants will always be the center of our business. In her new role, she will head the Raising Canes marketing team and Raising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Its an amazing work environment and it is very professional when it comes down to common grounds. With Raising Canes having its own Facebook page, they can You have reached your maximum number of active job alerts. Teriyaki Madness had some fun with what couldve been a marketing nightmare. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. You have successfully created a new job alert. We have only ONE LOVE - quality chicken finger meals! Our commitment & dedication to Restaurant support is a competitive advantage! Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. in the application process, EOE including Disability/Protected Veterans. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. It was really fun, said Kumaran, who appears in the ads with Raising Canes founder and co-CEO Todd Graves. Raising Cane's General Managers are sworn to secrecy Shutterstock According to a tweet from Raising Cane's itself, the chain's General Managers at each ui online unemployment florida You will lead the overall strategy for Marketing Technology at DoorDash and help deploy millions of dollars of spend. The Tour360 22 X Waffle House golf shoes go on sale Thursday ($200 for womens sizes, $210 for mens). WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. They have a track record of precision, they optimize operations, and they seek to hire that way too. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, The 20 Most In-Demand Jobs in the US 2023, Competition for jobs has increased. This job was posted on Wed Sep 15 2021 and expired on Sat Oct 02 2021. Ability to lead, motivate, and empower Canes managers to higher levels of performance, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Offering a They have a track record of precision, they optimize operations, and they seek to hire that way too. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. At Canes, Restaurant Marketing is executed through localized Caniac WebRaising Canes is a brand that values high performance. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe. Earlier this year, Dominos Pizza launched a new TV ad that tries to directly recruit workers by showing how an entry-level gig there can pave the way to franchise ownership. Our commitment & dedication to Restaurant support is a competitive advantage! Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. The ads are a not-so-subtle way of saying Raising Canes is a great place to work and the chain is always hiring, AJ Kumaran, co-CEO and COO, said. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. Restaurants will always be the center of our business. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! WebRaising Canes, the restaurant brand known for its ONE LOVE, chicken finger meals, recently launched a communication platform called 1LV Crew, developed in partnership This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. Be the first to receive the latest Brand Ambassador Retail Full-Time Jobs in the US. 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States. They want to be known for high-quality chicken finger meals, a wonderful crew, a fun atmosphere, and active community involvement, therefore they plan to open restaurants all over the world. With As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! It was fun. The various Support Departments or Functions are led by best-in-class experts. You have already created a job alert with same filters. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. Learn more about The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Here's a list of some of the top trending technologies and APIs used by Raising Cane's. Get todays need-to-know restaurant industry intelligence. Raising Canes Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Our commitment & dedication to Restaurant support is a competitive advantage! To find out more, read our privacy policy. Crew comments are not only allowed, they are encouragedto the tune of more than 90,000 in the first eight months. Responsibilities: Raising Cane's Chicken Fingers is seeking an NRO & Program Marketing Manager to be based in our Plano, TX Restaurant Support office. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Apply Raising Canes Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the companys commitment to continued growth. WebRaising Cane's, headquartered in Baton Rouge, Louisiana, has 40,000 workers, and is planning to expand its footprint in 2022. WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. The Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner.

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